PEARL

• 2025: Digital Intelligence & Marketing Automation Lead, Disco Sher

Company Overview

This Chicago-based startup specializes in sourcing high-quality leather goods from South Asia to serve the North American market. It operates with a dual business model, offering B2B services by providing design and sourcing expertise to other brands, while also establishing its own fashion brand to directly engage consumers through B2C channels.

Project Led

Marketing Process Automation

Responsibilities:
Led cross-functional team of 7 members (data science, marketing, product)
Collaborated directly with CEO on strategic initiatives
Designed and implemented Python automation scripts
Managed project timeline and deliverables
Created dashboard for KPIs tracking

Technical Implementation:
Built Python scripts using Google Sheets API (gspread, oauth2client)
Implemented web scraping with Selenium and BeautifulSoup
Integrated Zapier for marketing tool workflows
Created data synchronization pipelines
Used Tableau to create Dashboard

Business Impact:
Reduced manual effort by 90%
Delivered 95% on-time project delivery
Improved project KPIs by 20%

Skills Demonstrated:
Python, API Integration, Project Management, Cross-functional Leadership, Process Automation

AI-Driven Customer Segmentation

Responsibilities:
Designed customer segmentation strategy
Implemented Google Cloud Vision API for image analysis
Built product-fit scoring algorithms
Led A/B testing initiatives

Technical Implementation:
Google Cloud Vision API integration
Pandas and regex pattern matching for demographic enrichment
Statistical A/B testing frameworks
Multivariate testing implementation

Business Impact:
Increased customer engagement by 25%
Achieved 70% increase in email open rates
Improved campaign targeting precision

Skills Demonstrated:
Machine Learning, A/B Testing, Google Cloud APIs, Customer Analytics, Statistical Analysis